Rachel has 25 years of successful real estate experience, specializing in luxury residential properties located in the North Shore and the Gold Coast. Rachel provides superior service to both buyers and sellers, due to her vast knowledge and experience of renovation, design and property valuation. Now, with the help of Coldwell Banker Realty, Rachel is excited to provide her clients the most innovative marketing, advertising, and technology tools available in the real estate market.
As a skilled negotiator and communicator, Rachel demonstrates to her clients her strong commitment to them and their best outcome possible. Her business savvy, incredible design knowledge and sense of style, provides her clients an honest and sincere partner in all their real estate endeavors. As a result of this tremendous trust and proven results, the majority of a Rachel's client base is by referral and is based on her ability to meet and exceed her clients expectations.
Rachel is sought out by her clients and peers for her expert opinion on design. She often helps clients determine whether or not to do additions, its effect on market value or personal living space, or even what paint colors to choose. Rachel loves to help her clients live the life they dream of and make their home a reflection of their lifestyle.
Rachel is a native of the North Shore and has spent her career studying and becoming an expert in the Real Estate Market she grew up in. Rachel went to New Trier High School, received a BS from the University of Illinois-Champaign, and a received a scholarship from Coopers & Lybrand towards an MA from University of Southern California. Rachel spent five years in the financial industry first with Coopers & Lybrand and then was recruited by Kraft Foods in Glenview as a Senior Financial Analyst. Rachel embarked on her real estate career in 1998 and started her own real estate firm, Perl Properties, where Rachel was a million dollar producer.
Rachel enjoys spending time with her husband, Allen, her three daughters, Emery, Eden, and Ellie, her two dogs Samson (an English Mastiff) and Jake (a Golden Retriever), collecting art, yoga, and entertaining family and friends at her home in Northfield.
Experience/Education
Perl Properties – President and Managing Broker
Kraft Foods, Senior Financial Analyst – Pizza Division
Recipient of Kraft Foods ABCD award (Above and Beyond Call of Duty)
Coopers & Lybrand , Financial Analyst
Masters of Accounting at University of Southern California 94
BS Economics University of Illinois 93
Member, National Association of REALTORS®
Member, Illinois Association of REALTORS®
Member of the North Shore Board of Realtors
Renovation and Design
Property Valuation